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Pop-up at Lotte Avenuel Department Store
In September 2024, we held our very first pop-up at Lotte Avenuel Department Store in Jamsil, Seoul.
For a brand that began entirely online, this moment felt especially meaningful. Following the Living Design Fair, it was our first step into another offline setting — a new way of meeting people and introducing our products beyond the screen.
Being able to present Maywood in a place as prestigious as Lotte Avenuel made the experience even more special. Seeing our workstation set up among many other brands inside the department store felt both surreal and exciting.
As people passed by, paused, and looked closely at our products, we felt a different kind of excitement — a quiet but powerful sense of possibility. It was a moment that revealed people’s curiosity toward a workspace that could be both naturally beautiful and functional. A moment that made us reflect on the spaces we hope to continue creating.
